Digital Marketing Manager

Digital Communications Officer
Salary £24,000 to £26,000 FTE (pay band 7) plus Benefits.
Reporting to Communications and Marketing Manager
37.5 hours per week - 6 month Fixed Term Contract
Based at Charity Headquarters, Newquay
Key relationships internal
Operations Team
Communication and Marketing Team
Fundraising Team
Chief Executive Officer
Retail Area Manager
Patient and Family Liaison Officer
Key relationships external
Patients and Patient Families
Other Emergency Services
The organisation has been flying for over 30 years, attending nearly 29,000 missions to those in need of urgent medical attention. We are tasked to over 1000 missions every year and our crews bring lifesaving critical care throughout Cornwall, the Isles of Scilly and beyond.
In April 2020, we saw the arrival of our brand new AW169 helicopter, a lifesaving Emergency Department for the skies.
Saving lives is the charitys mission. Despite the pandemic, illness and injury were not put into lock down, and it was incredibly important that the charity operations adapted to make sure the crew and helicopter respond to those in their hour of need.
It costs £5m per year to run the charity which is funded through the amazing generosity of our supporters.
By joining our incredible team you can be part of the future to help and sustain the income of the charity, so Future lives depend on you.
The Trust offers flexible working options, opportunities for personal career development, and a competitive salary, whilst being part of a supportive team culture where everyone is Proud to be Cornwall Air Ambulance.
Key Responsibilities
The post holder will be responsible for producing engaging digital content for the Charity. Working closely with crew, patients, charity staff and volunteers to create editorial for use on social media platforms, and monitor audience engagement.
The Digital Communications Officer will report to Communications and Marketing Manager
Meeting attendance may include (this list is not exhaustive)
Team Meetings
Meetings with patients and their families
Meetings with the clinical team
Internal Departmental meetings eg Marketing and Fundraising
Staff Away Days
Principle Accountabilities of the Role
Content CreationCreate engaging content to be used across a variety of digital channels in line with the Communications and Marketing Strategy.
Film, edit and produce video content to be used across digital communications.
Work closely with the crew, patients and charity staff / volunteers to create videos, editorial, news items and social content.
Natural copy writing ability. Write compelling press releases, newsletters and news features on the charity website, that achieve media coverage.
Maintain the content library in an organised fashion, including all media files, where necessary obtaining written consent for their use.
Social Media
Schedule social media platforms and populate all channels including Facebook, Twitter, Linked In and Instagram, including responding to messages and comments.
Grow social media channels and identify new opportunities, with a particular emphasis on new audience growth.
Produce monthly performance reports on social media growth and engagement.
Patient Case Study PortfolioSeek out and identify new patient case studies, working closely with the crew to identify possible stories, through to interview and producing video / written final stories.
In liaison with the crew, arrange and host patients visiting charity HQ, to meet the paramedics and pilots who were involved in the incident.
Interrogate and analysing the charitys operations database and HEMS produced data, producing monthly mission reports, mission maps and statistics.
Other responsibilities of the rolePlay a lead role in PR events, including taking photographs during a visit to charity HQ or at external locations.
Act as a creative thinker in the Communications & Marketing team, playing a large role in shaping communications campaigns.
Providing a monthly summary report of PR and media delivery to the Communications and Marketing Manager.
GeneralAdhere to all CAAT policies and procedures
Adopt and promote the positive behaviours culture of Being Proud to be Cornwall Air Ambulance
Full clean driving licence (where required)
This job description is not exhaustive, and you may be required to undertake any other duties that are deemed reasonable as and when required.
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