Senior Web Analyst

Senior Web Analyst for a forward thinking Digital team!
Incredible international charity

About Our Client

Leading international charity based in London.

Job Description

The Senior Web Analyst will be responsible for:
Monitor and analyse online data and produce actionable insights that drive improvements to site performance, user journeys, user engagement and conversion rates, using Google Analytics and other analytics tools
Manage the end-to-end implementation of tracking across all websites (using Google Analytics and Google Tag Manager)
Lead on implementation of technical requirements for PPC strategy, working with digital marketing colleagues and external agencies, including tagging and building audience segments
Build audience insights through regular analysis of priority online audience segments and advise on audience targeting for digital campaigns
Co-ordinate the Google grants account
Create and deliver training for colleagues on web analytics, best practice in digital metrics, online search/PPC and content optimisation
Take a proactive approach to keeping up-to-date with digital trends, products and good practice, and sharing insights with colleagues
Contribute to cross-team digital groups to share insights and improve performance

The Successful Applicant

The Senior Web Analyst will be responsible for:
Advanced experience of website analysis including using Google Analytics
Advanced experience of implementing Google Tag Manager for cross domain tracking
Experience of using Power BI and/or Google DataStudio, and experience of data visualisation
Advanced understanding of cookies and online data privacy issues
Experience of working with digital agencies on optimising organic and paid search
Experience of social media analytics
Understanding of user experience design.
Experience of usability testing
Advanced experience of using SEO tools and techniques
Experience of using keyword research tools, including Google Trends and Google Keyword Planner
Experience of delivering actionable insights to increase rates of optimisation, conversion and engagement

What's on Offer

Brilliant Senior Web Analyst post for a London based charity

1 year fixed term contract

£41,000 to £42,000 per annum

Please get in touch to find out lots more information on this exciting post!

Isabel Burman

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Phone number
+44 207 269 2333

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